How to Make a Link Clickable

Zaneek A. Avatar

Did you ever copy a URL and paste it into an email or a document only to realize that it is not a clickable URL? This can be frustrating. A clickable link (or hyperlink) allows the user to access a web page, file or email by the simple act of a single click. We shall address that issue in this guide. You will know how to create a link that is clickable in HTML, WordPress, email, Excel, Google Sheets, PDFs, mobile applications and so on. We will contain actual examples, basic code and straightforward instructions. Let’s dive in.

A link, when clicked in HTML-based programming, switches the mouse cursor. When you pass your pointer over a hyperlink the pointer becomes a hand icon. The code on the basis of which a link is created is the <a> (anchor) tag. For example:

<a href="https://example.com">Visit Example Site</a>

This makes “Visit Example Site” into a clickable link. The href attribute holds the URL (the link’s destination). Anything between <a> and </a> becomes the visible, clickable text. For instance:

<a href="https://openai.com">OpenAI Homepage</a>

The code has a clickable OpenAI Homepage which directs the user to the OpenAI site. This is the way to make a link in HTML a clickable one with the help of a tag <a>tag.

Make Link Clickable in WordPress

WordPress facilitates the process of linking. You do not even have to write code. To do this in the Gutenberg (block) editor, highlight the text that you wish to have connected and then, in the toolbar, the chain-link icon must be clicked. Paste or type your URL in the box and hit Enter. For example:

  • Highlight a phrase in a paragraph.
  • Click the link icon (🔗) in the toolbar.
  • Enter or paste the full URL (e.g., https://example.com) in the field.
  • Press Enter to apply.

The text that you have highlighted has become a clickable link. You would also be able to make pictures or buttons to be clicked by simply choosing them and using the same link icon.

With the older Classic Editor, it is also similar: select the text, then click the “Insert/edit link” button and then in the pop-up, paste your URL and then click on Add Link. Drag and drop links are also allowed in WordPress visual builders such as Elementor. The simple link icon is sufficient even in the absence of a plugin.

Clickable Links in Email (Gmail, Outlook, etc.)

The same is applied in web editing in emails. With Gmail or Outlook, you tend to type a message/email, and convert the text into a hyperlink. For example:

  • Type the text for your link (like “Read the report”)
  • Highlight that text
  • Click the link icon (🔗) in the email toolbar
  • Paste or type the destination URL
  • Click OK or Apply

The text with the emphasis is turned into a link. It is also possible in Gmail on desktop, with the shortcut Ctrl+K (Command+K on Mac), once you have selected tex,t after which you paste the URL. The majority of email programs automatically identify full URLs as well. When you type in: https://www.google.com/ and press space, then Gmail is blue and can be clicked. But a manual linking allows you to display amiable text (such as Google rather than the unattractive URL).

Clickable Links in Excel

There are a number of ways in which Excel can generate clickable links. The simplest one is auto-detection: just type or paste a complete web address with beginning http/https/. It will be identified by Excel and automatically made clickable. For example, typing in https://example.com will make it a blue underlined link.

You can also insert links manually:

  • Select the cell where you want the link.
  • Go to Insert > Link (or right-click and choose Hyperlink).
  • Choose Existing File or Web Page, and paste your URL in the Address field.
  • Click OK

Another powerful method is the HYPERLINK function. For example:

=HYPERLINK("https://example.com", "Visit Example")

The cell is said to have a link to the URL and this is what makes it say Visit Example. In the event you do not add the friendly name, Excel displays the URL in itself. HYPERLINK feature comes in handy in creating numerous links, as well as developing dynamically created links based on cell values.

Clickable Links in Google Sheets

Google Sheets is very similar to Excel. You may also automatically type a complete URL in one of the cells and the Sheets will tend to autolink. Or use the HYPERLINK formula. For example:

=HYPERLINK("http://example.com","Click here")

This makes “Click here” a link to example.com. If you enter =HYPERLINK in a cell, Sheets’ help confirms: HYPERLINK(url, [link_label]) creates a clickable link. Autoformatting of valid URLs will also happen on sheets. On typing in www.google.com, Sheets will assume that you want to include an HTTP, and thus it will become a link. As well, you can choose a cell and select the Insert menu with choices of Link and then insert your URL and text.

Clickable Links in PDFs

The common trick used to make the links in PDF files clickable is to enable the process by opening it in Word or Google Docs. Add your hyperlinks there (e.g. people highlight a text and select an option to Insert Link), and save or convert to PDF. The PDF should not lose the links.

If you already have a PDF, then you can add or modify links to a PDF editor (e.g., Adobe Acrobat). With the Edit PDF tool of Acrobat, select the Link menu, Add / Edit Web or Document Link and draw a box over the text where the URL is typed. This incorporates a mouse-clickable link into the PDF.

Tip: o have a table of contents or internal jump-links, in a PDF, you can not use URLs but rather link to the page numbers or headings. The same process applies but now we use link dialog as Go to page view.

Clickable Links in Mobile Apps

In mobile apps, clickable links often appear automatically when you include URLs in text. For example, in Android you can use a TextView with android:autoLink=”web” in your XML. This makes any URL in the text turn into a tap-able link. You can also call textView.setMovementMethod(LinkMovementMethod.getInstance()) in code to activate manual <a> tags.

On iOS, a UILabel with data detectors can link URLs and phone numbers automatically. A UITextView will also detect and link plain URLs, or you can add NSAttributedString with link attributes. The exact steps depend on your development framework, but the concept is the same: the text containing http:// is made tappable.

In social or messaging applications, the platforms have their idiosyncrasies. As an example, you can only post one link on your profile or story sticker on Instagram. Twitter and FB auto-link URLs in the posts, though it does not allow you to hide them behind the anchor text.

Clickable Link Best Practices (SEO & UX)

It is one thing to create a clickable link but it is another thing to make it work. To assist users as well as search engines, you should follow the following best practices:

  • Use clear, descriptive anchor text: Good anchor text informs the users about what to expect. Do not use such generic expressions as click here or read more. Instead of descriptive text: e.g., get the 2025 Report or see our prices. Another way of SEO facilitated by descriptive anchors is by stating the contents of the link.
  • Keep links visually distinct: Links should stand out. The common standard is the underscoring of blue text, yet any other standard, which is not the standard text, achieves success. Clearly hover or focus style as well so that users can know that it can be clicked.
  • Know when to open links in a new tab: Internal links (the links within your site) tend to open on the same tab so as not to disrupt the flow. Existence links (to other sites) are usually opened in a new tab (target= blank) so people do not lose your page. Similarly, the PDFs, downloads, etc. must open in a separate tab so that readers can find it easy to go back.
  • Use rel attributes wisely: To optimize the search engines, apply the rel=nofollow on the links that you do not trust (advertisements, untrusted content, etc.). This commands search engines to avoid passing page rank through such links.
  • Check links regularly: Linkages that do not work are detrimental to user confidence and search optimization. In case a link is returning 404, it should be updated or deleted. Dead links can be identified with the help of such tools as online link checkers or a WordPress plugin.
  • Optimize for mobile: On touch screens, ensure that there are no excessively close links. Allow links sufficient padding or margin to allow users not to tapping into the wrong link. This is referred to as a good target tap.

These best practices (SEO) of using clickable links will guarantee that your links will benefit and not harm the performance and accessibility of your site.

Troubleshooting: Why Isn’t My Link Clickable?

Sometimes links fail to work. Here are common issues and fixes:

  • Missing or wrong href: In HTML, if your <a> tag lacks the href attribute or it’s misspelled, the link won’t be clickable. Double-check your code: it should be <a href="https://...">. Make sure the URL is correct and includes http:// or https://; a typo or missing protocol can disable the link.
  • Incorrect formatting: Quotes matter. The URL in href must be inside quotes (e.g. href="https://example.com"). Missing quotes break the HTML. Also, ensure you didn’t accidentally add extra characters or spaces in the tag.
  • Platform restrictions: There are some platforms that put out some links. To give an example, Instagram does not allow you to insert links in the comments or post captions. When the link in your social post is not functioning, look into the regulations of this platform, it is usually deliberate.
  • Caching or plugins (for websites): A caching theme script or a caching plugin may be something that is disruptive. Attempt to empty the cache of your site and your browser. One way to check whether one of your plugins is blocking links is to temporarily turn them off, particularly where you have JavaScript-intensive ones.
  • CSS or layout issues: CSS can seldom cover the link of the site. E.g. there could be a clear layer or an out-of-place item over the linkage text, capturing the clicks. Your browser tools should be used to check the link and determine whether there is a second element over the link.
  • Email formatting: In an email, make sure you use rich text or HTML. Clear-text emails will not contain text that can be clicked. There is also a risk that the style may be removed by some email clients, so to be on the safe side one should not use custom HTML and instead use the inbuilt link tool.

A link that appears as plain text or does not highlight should be re-examined on the way it has been added. The problem is corrected by deleting and re-adding the link with the relevant editor tool in most instances.

Advanced Use Case: Social Bios & Messaging Apps

How to make a clickable link in social or messaging apps (Instagram, WhatsApp, Slack)

A lot of users are familiar with making a link clickable in HTML, WordPress or email, but are not familiar with apps. Here’s how to fill that gap:

  • Instagram Bio or Story: Instagram has only a few fields where a link can be clicked ( bio field, story sticker, or swipe up in the case of verified accounts). Instagram will tend to automatically recognize your URL (e.g. example.com) when you paste it. However, to have an anchor text (such as My Blog), you might have to utilize a link service (such as Linktree) and copy-paste that in your bio.
  • WhatsApp / Messaging Apps: In most messaging applications, when a user types a complete URL, a link will automatically be created that the user can tap on. Nevertheless, the URL cannot always be covered by an anchor text as in HTML. In order to make a link clickable and user-friendly, you can make the URL shorter (bit.ly or your personal domain) to appear clean. And then write:
  • active my new article: https://bit.ly/2XyzAb”.
  • Slack / Teams: These support markdown or rich text. Slack would accept: <|human|>you can type: https://example.com/Visit Example Site in Slack, such that the Visit Example Site is clickable. This provides you with anchoring in chat. By covering these less-common but highly relevant use-cases, you increase the value of your article and reach more user intents.

SEO & Structural Enhancements You Should Add

Here are tactical enhancements beyond how to make a link clickable:

  • Use descriptive anchor text: Avoid “click here”, “read more”, “here”. Instead, use: “Download our SEO checklist”, “Explore link clickable best practices”. Clear anchor text boosts accessibility and SEO.
  • Ensure link text is unique on the page: Make sure that the link text is original. When you use numerous links to other pages with the same anchor, they may get lost, especially among people using a screen reader.
  • Optimize internal links: The contextual anchor text should be used to link to other pages on your site. As an example: Reading our complete guide on internal linking strategies Linking to your internal linking article. This is a distribution of link equity as well as aiding ranking.
  • Make links mobile-friendly: Mobile should have large tap targets (links/buttons) spacing. Bad UX and accidental taps are caused by small or clustered links.
  • Check and fix broken links. Dead links destroy user confidence and indicate that the site is not well-maintained. Use a link-checker tool to scan your article periodically.
  • Add schema markup when appropriate: As an example, when your article is a how-to, you can add structured data (JSON-LD) of a HowTo snippet. This has the potential to increase the appearance of search results (rich snippets).
  • Add visuals with optimized filenames & alt text. Use images that show how you made a link clickable in WordPress, email, and Excel. Filename: make-link-clickable-wordpress.png, alt text: “Step-by-step to make link clickable in WordPress editor”. Visuals help engagement and time-on-page, which can boost ranking.

Common Mistakes That Make Links Not Clickable

Many beginners struggle because their links just don’t work. Here are the most common reasons and quick fixes:

Missing or wrong href value: Your link must have a full and correct URL. If you miss https://, your link may break.
Example: <a href="https://example.com">Visit Example</a>

Wrong: <a href="example.com">Visit Example</a>

  1. Hidden or overlapping elements: CSS design, Sometimes, your link is covered. An example is the floating image or div layer that conceals the area that is clickable. Check it by inspecting your element in the browser developer tools.
  2. Incorrect tag placement: Do not forget to open and close your <a> tag properly. Unclosed tags tend to divide numerous links beneath them.
  3. Email or document format issues: There is a problem with links losing formatting in Gmail or Outlook. Insert the Link button that is there rather than pasting HTML. Right-click – Hyperlink – Paste your URL in Excel or Word.
  4. No tracking or broken UTM links: If you use UTM tags for tracking, make sure you encode them properly (no spaces or wrong characters). Example:

    Correct: https://example.com?utm_source=blog&utm_medium=link
    Wrong: https://example.com?utm source=blog utm medium=link

By revealing these easy solutions, your readers will spend more time on the page, interact more, and Google will reward your readers with higher rank. If you want to explore free tools to improve your link performance and click tracking, check out Best Free Marketing Tools.

Pro Tips: Test & Track Your Clickable Links Like a Pro

The links made should be tracked and tested after making them clickable. This is the way professionals do it:

  1. Test across devices and browsers: Access your article in the mobile, tablet, and desktop device. Try both Chrome and Safari. Thematically because of CSS of the theme or the mobile responsiveness, some links might seem clickable in one device but not in the other.
  2. Use Google Tag Manager or Analytics: Track link clicks using event tracking. This will assist you in knowing what links attract the most.

    Example event setup in GTM:
    • Category: Link Clicks
    • Action: Outbound Link
    • Label: https://example.com
  3. Use heatmaps (Hotjar, Microsoft Clarity): These tools show exactly where users click. You can spot broken or ignored links easily.
  4. Shorten long URLs for clarity: Use branded shorteners like Bit.ly or Rebrandly. They not only look clean but also provide analytics.
  5. Add clear CTAs near important links: Instead of “Click here,” say “👉 Download our free guide.” Clear CTAs increase click-through rates and conversions.
  6. Run periodic link audits: Every few months, check all clickable links with tools like Screaming Frog or Ahrefs Broken Link Checker. Fixing dead or outdated links improves your SEO health.

Summary & Call to Action

To conclude, converting a link into a clickable one is typically not a complicated task: you can enclose it in an <a> element in HTML, or use the link button in a WordPress, email, Excel, and so on editor. In every environment, there are steps, but the concept remains the same: you are going to attach a destination URL to your anchor text. Before adding your clickable link, you can clean or format your text using this handy online text editor.

Key takeaways:

  • Each platform has its own tool or tag that is used to add a hyperlink.
  • Always include the full URL (with http:// or https://).
  • Write clear link text and test all links after creating them.

You have now seen how to make links clickable in all these situations, now, just go ahead and do it in your next project. Ensure that your links are search engine optimization and usability. Provided that this guide was helpful, share it with other people who may need it and subscribe to more web tips. Happy linking.

FAQ

Q: How do I make a link clickable in HTML?
A: Use the <a> tag with an href. For example: <a href="https://example.com">My Link</a>. The text inside the tags becomes clickable. Don’t forget to include https:// in the URL.

Q: How do I make a clickable link in WordPress?
A: In the editor, highlight your text and click the link (chain) icon. Paste the URL and apply. Under the Classic Editor, one should select text and then use the Insert/edit link. No code needed.

Q: Why is my link not clickable?
A: Commonly, the href attribute is missing or wrong. Look through the spelling mistakes and verify that the URL is complete (with or without the initial use of either http or https). Besides, make sure that you take advantage of the platform link feature. In websites, the use of clear caching or inspecting the CSS problem.

Q: How can I add a hyperlink in Excel or Google Sheets?
A: In Excel, typing a full URL into a cell usually auto-creates a link. Or right-click > Link to insert one. You can also use =HYPERLINK(“url”, “text”). In Google Sheets, use the HYPERLINK function similarly (e.g., =HYPERLINK(“http://example.com”, “Click me”)) or let Sheets auto-link a typed URL.

Q: How do I create a clickable link in a PDF?
A: If you start in Word or Google Docs, add hyperlinks there and then save/export to PDF. Alternatively, in your PDF, open the link tool of Adobe Acrobat and create a link box and reference a URL.

Q: What are SEO best practices for clickable links?
A: Use concise, descriptive anchor text (avoid “click here”). Make sure that links are different (underlined or colored). Connection to appropriate, quality sources. Use rel=”nofollow” for any paid or untrusted links.You should always verify the links that are broken and ensure the links are touch-activated on mobile.

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